Buying, Building & Selling a 7 Figure Blog with Shane Dutka

Do you own a blog and would want to scale it into a 7 figure business? It might sound unattainable but wait until you listen to this podcast episode. My special guest for today’s podcast is Shane Dutka who has bought, built, and sold a 7 Figure Blog!  Shane is a former CPA/accountant, turned digital entrepreneur. Got his start with eCom and bow ties, pivoted to affiliate and pest control, then scaled to starting a fleet of affiliate sites in various niches (jewelry, painting, baby, coffee, etc). Now SEO Director at one of the largest performance marketing companies in the world. We have discussed Shane’s journey into buying and selling sites. What he learnt about buying sites? What he looks for when doing due diligence on content sites? And how does he audit a backlink profile through due diligence? Shane and I have also talked about the amount of content you should publish to scale your blog. How to create a backlink-building strategy and what pages you should build those links for? What should consider when selling your business and how you can prep it for sale? Lastly, Shane shared important things to look out for when buying sites from a broker. If you feel your site is stagnant and would want it to be more profitable, you should check out this episode now!   Episode Highlights 03:04 What is Shane's motivation for pursuing blogging? 05:43 Which is better - Buying or Starting a site? 08:14 Things you should be aware of when buying sites 10:36 How to spot a good Backlink Profile? 16:36 Shane’s strategy that got him the biggest ROI on his business 19:04 Quality content vs Quantity of content 22:44 Good backlink tactics that can scale your blog 30:19 "A Proud Moment" of Shane 33:07 How to create a profitable business exit? 38:31 Where can you find Shane? About The Guest Shane Dutka is a former CPA/accountant, turned digital entrepreneur. Got his start with eCom and bow ties, pivoted to affiliate and pest control, then scaled to starting a fleet of affiliate sites in various niches (jewelry, painting, baby, coffee, etc). Now SEO Director at one of the largest performance marketing companies in the world. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS here as a BOB listener (https://bit.ly/3BusZE3) Connect with Shane Dutka: ➥ https://shanedutka.com ➥ https://www.youtube.com/c/ShaneDutka  See omnystudio.com/listener for privacy information.