Creating Content Google Can Not Ignore with Bernard Huang

With so many criteria for creating good content that can land on the top of the SERP, many online business owners are left confused. They don’t know what should come first, what are the effective strategies for SEO and what are the DONT’s which can affect their rankings.  In this amazing episode, my special guest Bernard Huang came over to the show to unravel the SEO techniques that Google can’t ignore.  Bernard is the co-founder of Clearscope, the leading SEO content optimization platform. Before that, he started an SEO consulting agency, was part of the 500 Startups distribution team, and flipped his own website (Twitchmetrics). Bernard and I have talked about selling an online business, topical authority content, and high search intent content and keywords. What are the Black hat SEO strategies you shouldn’t try? We also dive into Google’s helpful content update - what is it and how are sites affected or not affected? How you can create better product reviews that build EAT and gets you more traffic? The relevance of backlinks now and how important or unimportant they may be in the future. Ultimately, Bernard will share how to do an A/B test for your content and SEO. And how Clearscope can help bloggers build quality editorial content. If you’re looking to maximize your traffic and earnings in your blog, you shouldn’t ignore this episode!     Episode Highlights 03:58 Why Bernard flipped his website business - Twitchmetrics? 07:20 How to monetize a website? 10:00 How to prep a business for sale? 14:40 The value of understanding the search intent for growing the site’s traffic 19:20 Different keyword strategies & search intent perspective 35:33 What is Google’s helpful content update? 48:37 Why Clearscope came to exist? 54:27 Where can you find Bernard? About The Guest Bernard Huang is the co-founder of Clearscope, the leading SEO content optimization platform. Before that, he started an SEO consulting agency, was part of the 500 Startups distribution team, and flipped his own website (Twitchmetrics). Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS here as a BOB listener (https://bit.ly/3BusZE3) Connect with Bernard Huang ➥ https://twitter.com/bernardjhuang ➥  https://www.youtube.com/c/clearscope ➥ https://twitter.com/clearscope  See omnystudio.com/listener for privacy information.