Why Deleting Content Can Win You More Traffic with SEO Lily Ray

Understanding SEO and its components can be overwhelming especially when you are new to content websites. In this exciting episode, we will unravel the SEO mysteries with Lily Ray so you can get more out of your online business! Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. We have discussed what SEO due diligence you should do before buying a website, how to identify growth opportunities before buying a website, like keywords to rank for and other factors and how to best structure your site. We also dive into why you should work towards having less content on your site and removing content over time, why create content that doesn’t just get traffic but builds your brand and how to do that and how to get links instead of hunting them down or buying them. Lastly, Lily will share what are the most important things you should have for your site, which are basic but critical and where Google is headed and what we can do to take advantage.If SEO is not your cup of tea, this is a perfect opportunity to learn more about it. Catch this episode now by clicking the ‘play’ button!   Episode Highlights 00:00 What you’ll learn in this episode 02:29 Niche website builder 03:17 SEO due diligence 09:57 Easy wins of "On Page SEO" 16:14 Quality vs Quantity 18:30 80/20 of off page 20:54 Be good to Google! 24:00 Do great things and you will get rewarded 27:02 Tech SEO  29:10 Where is Google heading? 34:14 Thank you for listening! About The GuestLily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/)   Connect with Lily Ray: ➥ https://www.amsivedigital.com/  ➥ https://twitter.com/lilyraynyc See omnystudio.com/listener for privacy information.