Episode 63: Strategies for Embracing Beer Holidays

How can your brewery make the most out of the holidays? More than just slinging stout on St. Patrick’s Day, or a festbier during Oktoberfest, there are ways to create a welcoming vibe that will get people coming back year after year and can establish your brewery as a hospitable spot.One person who has been working to crack the code is Sam McNulty. He has developed and operates seven restaurants and breweries on West 25th Street in the Ohio City neighborhood of Cleveland's Near West Side. Three of these concepts are brewpubs of vastly different scale: One a nano brewery where experimental beers are concocted, while another is a brewpub restaurant with close to five hundred seats, and in 2016 he rebuilt a 43,000 square foot warehouse that dates back to the 1800s and launched a full-scale production brewery sending Market Garden Brewery beers out across Northeast and Central Ohio.He has lived largely car-free in Ohio City for the past 20+ years. And one of his guiding investment principles is to nest his businesses within a 15-minute bicycle ride from the Market Garden Brewery. As one of his former professors once said: “Sam is a beer entrepreneur fermenting the rise of a post-industrial frontier with opportunity galore. Sam is building on the Pride of Cleveland.”The BYO Nano Podcast Episode 63  is sponsored by:FermentisHow can you make your beer stand out? There might not be one magic answer, but one thing is certain: yeast plays a pivotal role in shaping your beer's unique character. Explore the Fermentis range, crafted to support your brewing ambitions with:- Unmatched quality- Simplicity in use- Boundless creativityReady to elevate your brew? Visit www.fermentis.com and start crafting the beer of your dreams!”BYO Nano+ MembershipGet access to hundreds of hours of on-demand videos covering small craft brewery strategies with BYO’s Nano+ Membership. Learn from craft beer experts watching replays of past NanoCon seminars plus a complete library of in-depth workshops. You’ll also have full online access to all of BYO’s digital content and an annual digital magazine subscription. Check out byo.com/nanoplus for more details.BYO Nano Brew Podcast Episode 63Host: John HollGuest: Sam McNultyContact: [email protected]: Scott McCampbell