Launch Strategies: What Works and What Doesn’t

This episode is a deep dive into the intricate process of launching digital products. Carli Anna shares her extensive experience and lessons learned from various marketing strategies, emphasizing the importance of audience engagement, adaptability, and the human aspect of marketing. Through personal stories and strategic insights, she offers valuable advice for anyone looking to make a mark in the digital product space. Time Stamps: 00:00 - 00:59: Introduction and overview of the episode’s focus on marketing digital products. 01:00 - 03:18: Introduction to the "Digital Product Disruptor" course. 03:19 - 05:36: Carli’s recent reading adventures and book recommendations. 05:37 - 12:02: Overview of various launch strategies tried over the years and their outcomes. 12:03 - 15:23: Importance of audience engagement pre-launch. 15:24 - 20:09: Real-life anecdotes from previous launches. 20:10 - 24:57: Strategic content planning for launches. 24:58 - 29:40: The value of storytelling in marketing and adapting to audience feedback. 29:41 - 34:22: Learning from failures and the flexibility needed during launches. 34:23 - 37:29: Reflections on creating a successful launch environment. 37:30 - 39:33: Importance of community and fun in building trust during launches. Connect with Carli Anna: Instagram: @carlianna_ Podcast IG: @ceooveritpodcast Website: www.carlianna.co Books: "The Way of Kings" by Brandon Sanderson "A Bride" by Ali Hazelwood "Just for the Summer" by Abby Menez Don’t forget to subscribe for more insights and consider joining the waitlist for the Digital Product Disruptor course to enjoy a special discount. Tune in next week for more on our complete launching schedule!