10: The Dutchman with a famous banana, Wiemer Snijders talks on how the scientific approach is helping to turn around marketing

This week we’ve caught Wiemer Snijders. A Dutchman with a famous banana, Wiemer is one of the most prominent figures at the forefront of Marketing Sciences. Currently a Partner at The Commercial Works, he recently published Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health, which features contributions from 35 of the world’s top marketers, including the likes of Byron Sharp, Mark Ritson and Bob Hoffman. Listen to him talk on how the scientific approach is helping to turn around marketing, the possible root causes of the lack of long-term strategic thinking in the industry, and a whole lot more. ///// Wiemer's Links: Twitter: @wiemersnijders Eat Your Greens by Wiemer Snijders The Mind Is Flat by Nick Chaker Bad Science by Ben Goldacre It’s A Little More Complicated Than That by Ben Goldacre How To Lie With Statistics by Darrell Huff Naked Statistics by Charles Wheelan Economics Facts And Fallacies by Thomas Saul Factfulness by Hans Rosyln Progress by Johan Norberg The Consuming Instinct by Gad Saad On Writing Well by William Zinsser /////