27: Metrics, short-termism and selling Ribena to the North of England with Tom Goodwin

We’ve put a tasty worm on our line and cast it into the Big Apple to catch Zenith Media’s Exec VP & Head of Innovation, Tom Goodwin.   The best thing to come out of Sheffield since Sean Bean, Tom has worked with a list of clients that reads like the FTSE 100, including Microsoft, BMW, FOX and Emirates, and he is also the bestselling author of the ground-breaking book, Digital Darwinism.   Tom talks to us on tonnes of topics, including the evolution of tech and what excites him, his experience working at TBWA, metrics & short-termism, programmatic, selling Ribena to the North of England and a whole lot more. ///// Links:   Follow Tom on LinkedIn  On the Twitter And here is his website   Book Recommendations:    Re-imagine by Tom Peters Disruption by Jean-Marie Dru  Alchemy by Rory Sutherland /////