38: What the world of medicine can teach marketing with Delusions of Brandeur author Ryan Wallman

An internationally acclaimed copywriter and author who is partial to some wolf nipple chips (who isn’t?), Ryan Wallman is Creative Director and Head of Copy for Wellmark, a Melbourne-based creative agency specialising in healthcare.   He has written for numerous industry publications, including Marketing Week, and is a co-author of the bestselling marketing book Eat Your Greens. More recently, Ryan smashed out his own masterpiece; The Drum Roses award-winning satirical scalpel that is Delusions of Brandeur; a hilarious, piss-taking how-not-to-guide for getting on in the marketing industry.   Praise for the book has been knockout:   “I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both.” – Dave Trott   “Not only is this a marvellous book – but no one but Dr. Wallman could have written it.” – Rory Sutherland   Ryan chirps to us on the origins of Delusions of Brandeur, rumours of a sequel, what the world of medicine can teach marketing, the work of the Wellmark agency and the vital role Twitter played in his career change. His claims of being a world-class whistler are also put firmly to the test. Get your ears out and listen. ///// Follow Ryan on LinkedIn. And on Twitter. Here is his agency Wellmark’s website. Check out his book, Delusions of Brandeur, including some top merch and a Monty Python inspired video of supreme silliness. The ISOLATED Talk from Gem Higgins. Book Recommendations: Alchemy by Rory Sutherland  The Choice Factory by Richard Shotton /////