42: Find out why the Queen of GIFs & talented writer, Gem Higgins, is the marketing industry's cheerleader.

We’ve lurked stage left disguised as a Victorian wench to nab musical theatre fan and exceptionally talented writer gem Higgins this week.  A creative problem solver and a strong mental health advocate, gem rules ‘The Twitters’ with her unrivaled gift of creating the perfect GIF for any moment. She can also read an entire book in one bath soak (one can only imagine how wrinkly she would get if she took War & Peace into the tub). She talks to us on the inspiration behind her hugely popular ‘Sit Fucking Still’ donation to the ISOLATED Talks fundraising campaign, paper cutting as an artistic medium, Twitter as a community, her mental health and dealing with exceptionally tough times, the writing process, papier-mâché turds, how shit Slack is and so much more. So run a nice hot bath, listen, get wrinkly, and enjoy. ///// Follow gem on LinkedIn On the Twitters And Instagram Here is her Medium profile  And her ISOLATED Talk Check out her website Where you can specifically see how she likes to stick googly eyes on things   gem’s book recommendations are: Consider This by Chuck Palahniuk Unleash the Power of Puerility by Mark Denton The Cost of Living & Hot Milk, both by Deborah Levy  The Lonely City by Olivia Laing Once More We Saw Stars by Jayson Greene  Rootbound by Alice Vincent  Coming Undone by Terri White  gem is a voracious reader, and you can see all the books she has read in recent months here /////