49: Why the smartest people ask stupid questions with strategist Zoe Scaman

Wielding a witch’s wand, we hot-footed aboard the Hogwarts Express for a magical chat with Founder of Bodacious and strategy’s own Severus Snape, Zoe Scaman, this week.   Zoe’s love for sci-fi and strategy has sent her searching around the world for the next shiny thing, working for the likes of Droga5, Ridley Scott Creative Group, and Adidas. She’s developed a TV series for a huge fashion label, branded a celebrity or two, and is the go-to-guru for expertise on brand planning and entertainment strategy.  In this episode, she adds magic and mojo to topics like avoiding university, Sydney’s strategy scene, PPC for porn sites, agencies ‘sausage factory’ problem, world-building and what-if planning, fetishizing frameworks, why the smartest people ask stupid questions, and a treasure trove more.  ///// Follow Zoe on Twitter  And check out her Substack  Here’s Bodacious  Her out of this world ISOLATED Talk  And her article on breaking our non-fiction addiction    Zoe’s book recommendations are: Hollowpox Trilogy by Jessica Townsend  Where the Crawdads Sing by Delia Owens  Daring Greatly by Brené Brown  Dare to Lead by Brené Brown Spinning Silver by Naomi Novik  Uprooted by Naomi Novik  The Midnight Library by Matt Haig  How to Stop Time by Matt Haig /////