6: Meet one of the best copywriters in the business, Tone of Voice expert, Vikki Ross

Catching Vikki Ross was no mean feat; she's here, there and everywhere. One of the best copywriters in the business, Vikki specialises in Branding and Tone of Voice, running workshops all over the globe, and creating voices for some of the UK’s biggest brands, including The Body Shop, Sky, ITV, and Virgin Media. She dedicates time to mentoring budding copywriters and is a very vocal champion of the art of copywriting itself. Vikki says; “Copywriting will take you further than you imagined – into people’s homes, onto high streets and on shoots around the world…” ///// Vikki Ross A Big Life in Advertising Mary Wells Lawrence  How To Write Better Copy by Steve Harrison Persuasive Copywriting by Andy Maslen  Hey Whipple, Squeeze This! by Luke Sullivan  The Copy Book by D&AD Ali Hanan / Creative Equals / Creative Equals Conference For Creative Girls Who's Your Momma? @VikkiRossWrites #CopywritersUnite #CopySafari Gasp (The Blogfather) Context. The Devil is in the Detail Building a Brand