73: Why creatives don't do well in captivity with copywriter Andrew Boulton

All it took was a curly-wurly and a whiff of Hooblahoo to snare bumbling, bestselling author, Andrew Boulton, this week.  A senior lecturer on copywriting and creative advertising at the University of Lincoln, Andrew has over a decade’s scribbling experience writing for big brands, tiny brands, and even a man who carved dolphins out of cheese. Andrew talks to us on tonnes of topics, including being robbed by Roy Keane, teaching, why copywriting makes you a better creative writer, Umbongo, a cartoon toilet brush, his terrible radio play, wandering, words with no consonants, the inspiration behind Adele Writes an Ad, and a whole lot more. You’d be a fool not to let us bend your ear ‘ere. ///// Follow Andrew on Twitter and LinkedIn Get wandering with Creativity in the Wild on ISOLATED Talks  Here’s his column for The Drum His book Adele Writes an Ad might be just the thing for ad parents struggling to explain what they do to their children There’s also a free audiobook version narrated by gem Higgins And for a glimpse into what life as a copywriter is like, here’s Copywriting Is Andrew’s book recommendations are: Read Me by Gyles Lingwood   Junior by Thomas Kemeny   The Art of the Click by Glenn Fisher   /////