Cradle to Cradle with William McDonough, Chief Executive of McDonough Innovation

Tune in for an exclusive conversation with the “Hero for the Planet" (TIME). William McDonough is a globally recognized sustainable development thought-leader — characterized at the 1992 Earth Summit in Rio as “the mastermind of sustainable design.” Today, he speaks with LanzaTech CEO Jennifer Holmgren on his approach to helping organizations embed sustainability into their culture to advance the regenerative, circular economy. The cliffhanger is for Business Green's James Murray.