A Circular Cup Economy - E7

Such a fun conversation with Safia Qureshi, CEO and Founder of CupClub, a maker of reusable packaging being used by major NextGen consortium brands like Starbucks.. We discussed the future of materials, the circular economy, how Safia’s background in architecture and design influenced her approach, the importance of research and user testing, why transparency is so important when it comes to sustainability, the importance of London towards the development of cutting edge design and more...