Luxury in Transition: Embracing Digital Innovation with Professor Sonja Prokopec S4 I Ep5

In this insightful episode of the Career Transitions Podcast, we welcome Sonja Prokopec, Associate Dean of Faculty at ESSEC Business School Asia-Pacific and an internationally recognized expert in luxury marketing. With over 12 years of experience leading the LVMH Chair and as the current Academic Director of the Academy of Luxury at ESSEC, Sonja shares her expertise on the evolving dynamics of the luxury industry. We explore how digital transformation and artificial intelligence are reshapin...