How Smart Inventory Management Can Accelerate Your Growth

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays

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Today’s conversation was inspired by fascinating analysis by Jay Vasantharajah (@jayvasdigital): Gymshark, a bootstrapped ecommerce brand selling athletic clothing, as £53m in cash. The company is relatively young, founded in 2012. and even though it is a globally popular brand, that is a HUGE amount of cash, especially as ecommerce can be so capital intensive business. how do they do it? with smart financial management. They are able to turn inventory into cash incredibly fast. In fact, they have a *negative* cash conversion cycle, which means that their vendors are crediting Gymshark their inventory, so there is no cash outlay. Jay has broken this down in a fascinating analysis here: https://jayvas.com/the-power-of-having-a-negative-cash-conversion-cycle/ In the episode, we dig in to Jeremy’s expertise with inventory management, and his experience helping other ecommerce entrepreneurs manage inventory during his time at Forecast.ly. In an economic climate where cash-on-hand is so crucial, this is an episode that you will not want to miss!