How to Build a Unique Brand: The Story of Gumball Poodle
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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Erica Easley is the Founder and CEO of Gumball Poodle, maker of the original statement socks. These are socks that make a statement, with “designs as unique as the people who wear them”. Erica started the brand in 2008 out of solving her own need--she could not find a pair of Obama socks. Today, the brand has garnered viral national media attention and built a loyal following. How did Erica build the brand and a community around it? In this episode, Erica discusses: • How she differentiates from big sock brands like Stance and Bombas • The single copywriting lesson from her days as a copywriter at J Walter Thompson that allow her to have a distinctive brand voice. • What she recommends to get started
