How To Create An ROI-Focused Influencer Marketing Strategy, with Cody Wittick

Influencer marketing a unique marketing channel, where strategy can dictate success or failure. And Cody Wittick, Co-Founder and Managing Partner at Kynship, knows influencer marketing inside and out. Enough to get his product on LeBron James (the very first part of our conversation). Cody is very data-driven on creating the influencer campaigns. however, the ROI is not necessarily something that can be quantified or realized in the short term. The foundation of a successful influencer program is built on being real: buid a relationship on giving first. “Build a relationship on giving, not asking,” Cody advises. Cody breaks down the high level strategy, as well as the nitty gritty tactical details of launching an influencer program: how to identify and evaluate potential partners (hint: it’s not about audience size, but instead about engagement) the best way to continue momentum after an initial flood of attention Cody’s take on how, and why, the brands like Gymshark and Peloton are succeeding with influencer marketing if you are not leveraging influencer marketing as a channel in your current marketing strategy, you need to listen to this now!