How To Stop Leaving Money on the Table - A DTC Email Marketing Convo w/Dylan Kelley

Email marketing revenue can account for 25%-35% of an ecommerce brand’s revenue. Yet it still remains an untapped resources for many companies. Dylan Kelley is founder of Wavebreak, an agency that helps 8 figure ecommerce brands turn email marketing into a top revenue driver. The reason that brands leave money on the table? As Dylan sees it, it comes down to strategy: frequency, segmentation, creative, copywriting, abandoned cart. In this episode, we discuss the high level strategy in understanding the customer journey and what to look for in an initial audit, and get down into the nitty gritty details of actually sending out the campaign. This was an enjoyable episode where you’ll get your wheels turning on how to get more visitors into email leads, and email leads into customers and repeat customers.