The Technical Trifecta Your eCommerce Brand Needs: Speed, Security, Scalability - w/ Robert Rand

Website performance is not talked about enough with ecommerce marketers. Yet it has a large, measurable impact on conversion rates. Data shows that site speed has a direct correlation to conversion rate -- for example, Walmart has found that for every 1 second improvement in page load time, conversions increased by 2%. A few key elements of website performance are speed, security, and scalability. Robert Rand of Jetrails discusses how to audit, and improve your performance in this episode. 3 resources to identify problems and fix them: Google Search Console - evaluate site speed on device. Identify key pages, particularly product pages, and where there are impacts to speed and performance. GTmetrix - a great tool to identify site speed issues, and overall speed by different device. Identify which element on a page is creating any issues. Yottaa site performance - a third party service to audit performance for ecommerce brands. In this episode, Robert outlines some tactical steps to identify performance issues and fix them in a way that is accessible for non-technical folks.