The Unique Online & Offline Product That Drives DTC Customer Retention: Roman Gonzalez & Gardenio

Roman Gonzalez is building Gardenio with the mission of empowering a generation of lifelong gardeners. And in the age of quarantine and social distancing, growing food, getting away from screens, and getting dirty in the garden is even more important.  Roman is co-founder and CEO of Gardenio, a direct-to-consumer garden club—they send you all you need to grow herbs, along with an app and community to help you grow. This is  a unique hybrid approach of building a tech-enabled community and support system to help gardeners succeed in growing the herbs and veggies that they order online. In this episode, Roman details his grassroots efforts to validate his business model, as well as: how he conveys authenticity in his brand messaginghow the community supports customer retention and recurring revenuewhy Gardenio focuses on organic growth and has avoided paid channelsThe passion for the Gardenio brand, and its mission, is palpable as Roman shares his story.