The “Us Vs. Them” Narrative & Frameworks to Drive Content Marketing Success w/Amanda Natividad of Growth Machine

Amanda Natividad is a top 1% content marketer -- she is the Head of Marketing for Growth Machine, hosts the Growth Machine Marketing Podcast, and has done content marketing for Liftopia, Fitbit, NatureBox and more. At Growth Machine, she has built a well-oiled content marketing machine that produces several thousand high quality pieces of content every month. Several thousand every month! It is a rare and challenging feat to produce quality and quantity, consistently. But Amanda and her team have mastered the scale of high quality content production, and she discusses it in this conversation. Amanda shares the details of her strategic approach, as well as the tactical details of the tools that she uses to do so (like Clearscope and Ahrefs). A few actionable content marketing takeaways: How marketers are not getting enough from their content efforts How to approach content differently depending on the stage of customer journey A content framework to stand out from other content: create an “Us vs. Them” narrative