Why Content Marketing Has Never Been More Important For DTC Brands

Fynn Glover's mission is to help eCommerce brands create amazing content. Glover believes that content has never been so important in the growth, and sustainability of a brand. Here's why: The advertising campaigns that were once very profitable are becoming more expensive. Acquisition costs are increasing. Competition is growing. The only way to differentiate, and create long-term defensibility, is with a content marketing strategy. Whether growing a list, nurturing leads, or driving repeat purchases, content has a critical role to play. In today's episode, Glover unpacks how you can create a content marketing strategy that drives growth. 3 important takeaways that you won't want to miss: 1. how the best DTC businesses are prevailing with content 2. 3 ways to leverage your blog as an ecommerce brand 3. how to segment based on engagement with content