Why Do The Best Skincare Brands All Use Quizzes?
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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Why does it seem like every skincare brand has a quiz on their homepage? Traditionally, skincare and cosmetics brands relied on in-person retail sales. Well, then 2020 happened. And ecommerce became every more important. There are a few reasons why quizzes are invaluable to skincare brands: - Personalize The Customer Experience: - Reduce overwhelm - Find the right product - Ensure customer satisfaction A quiz can quickly surface key insights that create a better customer experience. This episode is a recap of some of the findings from diving deep into skincare ecommerce marketing.
