Episode 12: Voices from the Field - A Conversation with Brad Entwistle

In this episode, Heather turns the table on Brad, Founding Partner of imageseven, an integrated marketing communications firm, who switched his role from host to guest. Brad provides an overview of imageseven’s focus and the origin behind the business name. Tune in for Brad’s advice on how Heads of Schools and school marketers can develop a strong working relationship and introduce a common definition of ‘branding’ to ensure all stakeholders are on board. Brad and Heather also talk about common issues they see within marketing and communications in the education sector  and how to overcome them. Lastly, Brad shares his observation on the impact the pandemic has had on school marketing and what education marketers need to be prepared for.