Episode 15: Experiments Aren't Just for Chemists [Ft. Michele Linn]

Buckle up, ladies and gents. It's time to perform some EXPERIMENTS!  Well, not the beaker-and-test-tube type of experiments -- marketing experiments! The content marketing world is constantly changing, and if we want to succeed, we need to change with it. Content marketing experimentation can help you determine what new tactics and strategies are worth exploring to get the best results.