How to Avoid Common Content Mistakes

Content creation isn't an exact science, and sometimes things fail. That can be a tough pill to swallow, but there are ways to avoid some common mistakes to help get the results you want. It was a blast talking to the wonderful Mark Porter, of Screaming Frog, about some of the most common mistakes in content, how to prevent these mistakes from happening, how to ensure that your content is relevant, and much more.