COOP Amba - A talk about the Danish retail business

In this episode of CCC talks, Frants speaks with Mike Dranov, CEO of COOP Amba. Mike and Frants talk about the major trends of the Danish retail business. They are going into sustainability, consumer health and convenience. Mike talks about how COOP has been pushing new initiatives to become a digital leader across multiple businesses. Frants and Mike discuss consumer data and how Coop is using their digital efforts in strengthening their business and brand.