60. Kristen Wiley on Solving for Gaps in the Marketplace, Building a Scalable Subscription Product and Raising Venture Capital

In this episode, you'll hear from Kristen Wiley, an award-winning marketer, startup founder, speaker and CEO of the innovative word-of-mouth marketing platform, Statusphere. Kristen shares how she knew she’d study marketing in college and discovered a second passion, entrepreneurship, when she started a blog. You'll hear how Kristen identified a problem in the marketplace and decided to create a solution that has led to a global company and joining the 2% club. Kristen tells how the beginning of her journey did not start with an end product, but was tested with a simple landing page. You'll learn the change they made in their contracts that allowed the company to grow and cross over the million dollar mark in 2020, and the most important factor to raising venture capital. Connect with Kristin: https://www.instagram.com/statusphere/  https://www.joinstatus.com/   2.0 Mastermind: join.theceoschool.co/2-0 This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. We also have an absolutely incredible FREE resource for you–it’s the 7 lessons we learned building 7 and 8 figure businesses, these are complete game changers and we want to give it to you, completely free. All you have to do is leave a review of the podcast–why you love listening–screenshot the review, and email it to [email protected] and we’ll send it your way. Learn more about your ad choices. Visit podcastchoices.com/adchoices