Is Accounting Boring?

Several years ago, I'll never forget when a tax partner with a Top 10 accounting firm started talking about one of his favorite books. He described the book's three pillars - marketing, production, and accounting. I smiled because I knew the title he was talking about - In The Black by Allen Bostrom. A few weeks prior to this episode the marketing team for this book's co-author reached out to ask if they could be on the show. The answer was a resounding yes. Roger Knecht is the President o...