Negotiation Simplified with Jim Reiman

What is the best book on negotiation you've ever read? Many business readers who have read Never Split the Difference by Chris Voss would probably pick that title. What if I said there is another title that's far more practical, ideas that you can put into practice right now? That book is Negotiation Simplified by Jim Reiman. In this fast-paced conversation, we talk about the core four concepts of negotiating, the best discussion I've ever read about goals in the context of negoti...