Pricing Strategy vs. Pricing Tactics

Many pricing books are heavy in ideas, abstractions, and behavioral science mind-shifting. Others are focused merely on simple tactics.Jean-Manual Izaret's (JMI) book, Game Changer, fills a void by showing readers and pricing practitioners how to approach pricing strategically through cleverly designed frameworks and thought-provoking questions.This conversation starts with who should read this book and why a cover-to-cover reading is unnecessary. Other topics include:Ford's greatest insightT...