Hospitality is Color, Service is Black and White

On Will Guidara's 12th birthday, he had the experience of a lifetime while dining with his family at Four Seasons. Less than thirty years later, Will and his co-partner of Eleven Madison Park were being lauded for the top spot of The World's 50 Best Restaurants in 2017.Will's new book is Unreasonable Hospitality and I now call it one of the best books written on this topic. The book is part memoir and many parts of inspiration, encouragement, and instruction. In this conversation, Will e...