Beautiful Constraints

A Beautiful Constraint by Morgan and Barden: is it a marketing, branding, psychology, or management book? Or is it all four?In this episode, Willy Donaldson (Simple_Complexity and Estimated Time of Departure) and I discuss five of the biggest ideas in the thought-provoking book A Beautiful Constraint. The authors state the goal is not to eliminate a constraint but to leverage it. Their book explains how.Below are some of the topics we addressed:the definition of a constraintGoldratt's definit...