Episode 3: Lending Fundamentals - The Four C‘s

In this episode, we summarize the Four C's - Cash Flow, Credit, Collateral, & Capacity of Borrower.  Sounds easy enough, but every lender evaluates a lending deal in the context of these criteria, and they weigh them all differently.  It is important to understand these factors when determining which type of financing to apply for & how to qualify.  Understanding how a lender thinks will help you prepare.