Bitcoin rewards and NFTs are helping its ecosystem (w/ Alex Adelman)
Chain Reaction - A podcast by TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, Jacquelyn Melinek

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For this week’s episode, Jacquelyn interviewed Alex Adelman, the co-founder and CEO of Lolli. Founded in 2018, Lolli is a bitcoin rewards app that lets people earn bitcoin or cash back when they shop online or in-person at over 10,000 stores like McDonalds, Starbucks, Dunkin, CVS, Costco and so on. Adelman previously was on the team that built a commerce gateway Cosmic that was acquired by PopSugar in 2015 then Ebates and Rakuten in 2017. Lolli has grown significantly over the past few years from partnering with less than 1,000 stores to over 10,000 stores, to date. Adelman dived into the rewards system in the crypto ecosystem and how it has evolved over the years – and what the future holds for Lolli.