Starbucks Odyssey’s community lead expects NFT brand building to expand this year (w/ Steve Kaczynski)

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain. He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey. Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.