Challenger Chats Episode #5 with Noam Bar, Co-Founder of Ottolenghi

A conversation with Noam Bar, co-founder of Ottolenghi, one of the UK’s most well-known food brands. A brand inspired and influenced by the shared Israeli and Palestinian roots of its co-founders, Noam Bar, Yotam Ottolenghi and Sami Tamimi. We talk through Noam’s 20 year journey with Ottolenghi, from its origins as a cosy neighbourhood deli in Notting Hill and its evolution into a global lifestyle brand and pioneer of plant based cooking whilst navigating the perils and opportunities of brand extension.