Influence

Change by Attraction - A podcast by Esther Derby - Wednesdays

Convincing someone to do something different isn’t easy. Especially when they’re already working long hours, and the new thing requires effort and learning. When it may not work, or isn’t directly endorsed by their boss, it gets even more difficult. But persuasion isn’t the only way to entice people to try new ideas. In this episode, I’ll explain the difference between persuasion and influence and offer eight ways to influence change.