Reduce Friction

Why don’t ppl want to change? I hear this question a lot.

 The assumption behind the question is clear: the impediments to change exist within people. But there's often friction in the context....situations that counter-motivate change. I find it more useful to ask: "How to reduce the friction for people to change?" I'll talk about some of the sources of friction, and what you can do about them, in this episode.