Conveying Insights through Data with John Bradley and Carrie Bradley

Phil is joined by strategic effectiveness experts John Bradley and Carrie Bradley to discuss how to convey insights through data. Shared understanding is essential during change. People must align on the why, what, when, where, and how of the initiative. Everything must make sense, or doubt, resistance, and risk seep in. Data is the foundation of knowledge. It is the raw materials of pattern recognition, insights and fact-based decision making. A challenge is that most people struggle to make sense of data. They think in stories instead of numbers and need context for data within their frames of reference to have meaning. Without personal connections to new concepts, people may become confused and distrustful of your insights and your recommended way forward. So, how do you convey insights from data so that they are understood, build consensus and lead to positive action? John and Carrie can be reached at: Website: https://adeffectiveness.solutions/ LinkedIn - John: https://www.linkedin.com/in/johnbradley1/ LinkedIn - Carrie: https://www.linkedin.com/in/carriebradley/ Strategy Magazine (latest article): https://strategyonline.ca/2021/04/19/knowing-your-brand-assets-from-your-elbow/