Developing a Business Case for Change with David Vivenes

Phil is joined by marketing and business transformation expert David Vivenes to discuss the best strategies to employ when developing a business case for change.  A business case identifies the anticipated benefits of a change initiative and the investment required to implement it. Benefits include increased sales, profit or market share; decreased costs; greater customer service; and retention of talent. These gains need to be greater than the investment of resources required to secure them, mainly money, time, skills and leadership attention. So, how do create a business case for change to activate your chosen strategies to achieve organizational goals? David can be reached at: LinkedIn: https://www.linkedin.com/in/davidvivenes/