Motivating People to Care with Graham Christie

Phil is joined by transformation expert Graham Christie to discuss motivating people to care about a change initiative It’s not surprising that many people view new company initiatives as either more work or irrelevant to their success. Most have too many things to accomplish, given the resources available – time, influence, people and money. Without making a personal connection, the change often represents just more work to do. So, how do you get people to care about a change initiative, so they are personally committed to its success? You can reach Graham and learn more about his book, Change the Game, at: Website (download a free chapter): https://www.ctgplaybook.com LinkedIn: https://www.linkedin.com/in/grahamchristie/