How to Wow People

THREE TYPES OF WOW MOMENTS:   INCREDIBLE EXPERIENCES Stunning - Beauty, Awe, Greatness Surprising - Magic, Storytelling, Shocking facts Savoring the Moment Sharing with likeminded people   INSPIRING EXAMPLES Show Stoppers - Simone biles  Star gazing Visionaries - musk, besos, jobs female Struggling Underdogs - Tyson fury, greatest underdogs Sacrificers - Great War example and sacrifice example    INGENIOUS INSIGHTS Scientific Discoveries  Solutions  Seeing Clearly: understanding why and how  Spotting Patterns and coincidences    HOW TO TRANSCEND EXPECTATIONS 1. Alert by Epinephrine & Cortisol Focus on Problem and Consequences, Uncertainty, Questions, Normal Marketing & Framing at the beginning Focus by Acytecholine with Relevance Excite them scarcity    2. Set the Expectations Motivate with Expectations by Dopamine Mesolimbic Pathway    Reference Dependence We value objects and experiences relative to an existing reference point. A raise of 10 grand a year is great until you learn everyone else at the company got a raise of 20 grand.   So moments are wow are partly constructed by the relationship between what we expect (our reference point) and what we experience   Expectations vs Experience   Social Proof The reference point and expectations we have for an experience is influenced by what other people think. It will raise and lower the expectation point.   3. Transcend the Expectations Mesolimbic Pathway & Mesocortisol Pathway Medio-orbital frontal cortex and Beauty   Remembering vs Experiencing Self Remembering Self turns experience into a narrative. Remembers CHANGE, SIGNIFICANT MOMENTS & ENDING   Stories The stories we tell ourselves about what is supposed to happen (expectations) The stories we tell ourselves about what is happening (experiences) The stories we tell ourselves about what happened (memories) change, significant moments, ending