Finding the Perfect Fit with Alice Kim

Ever gone shopping and no matter what you choose, nothing fits? For so many women who have a large chest but a small frame, this is all too familiar. We know when systems, structures and options aren’t available for you, it impacts your sense of belonging and value. In today’s episode, the founder of PerfectDD, a fuller bust sustainable clothing company, Alice Kim joins to talk about creating a business to serve a gap in the fashion market that is much larger than initially expecting while also offering a bit of fashion therapy in allowing so many women to release the weight of body shame. Alice and Nikki also discuss the unique dynamics of being an entrepreneur as a single woman of color and navigating the intersection of sexism, racism, ageism and much more. For show notes and more info, visit nikkiinnocent.com/podcast