Billion Dollar Branding ft. Preston & Tom of Chubbies

🩳 Chubbies - Worlds Most Comfortable Shorts — Perfect Fits, Stretchy Fabric & Built By The Most Elite Shorts Scientists Ever Assembled! Comfort Without Compromise. 🔗 https://www.chubbiesshorts.com/ In this episode of Chew on This, Preston and Tom, the co-founders of Chubbies, join Ron and Ash to share their experience in building a nine-figure brand. They discuss the importance of organic content, community building, and finding product-market fit. They also share how they navigated challenges and ultimately led Chubbies to an exit. 🩳 Prioritizing organic content: Chubbies built a community organically through email and social media, relying on user-generated content (UGC) for authentic and engaging marketing. 📈 The importance of long-term profit: Instead of focusing solely on revenue, Chubbies shifted their strategy to prioritize long-term profitability, making adjustments to their product, returns process, and operations. 📊 Data-driven decisions: They emphasize the value of having real-time data across all business units, allowing them to measure progress towards profit goals. 💪 Building asset value: Chubbies’ exit was driven by a combination of profitable growth, brand recognition, and a desire to seek new challenges. 💡 Redefining brand performance: Preston and Tom are working on a SaaS platform to help businesses measure brand performance more effectively, allowing them to better understand the impact of brand-building initiatives on profitability. 0:00 - Intro ​1:36 - Building a community over 10 years ​3:04 - Creating a brand that resonates with consumers ​4:12 - Challenges after college in 2008 ​6:05 - Early days of Chubbies ​11:03 - Starting with organic marketing ​14:01 - Engaging customers through storytelling and community building ​19:00 - The evolution of marketing strategies ​24:11 - The shift in content value and audience targeting in marketing ​30:00 - Challenges of growth and market competition ​31:16 - The emotional roller coaster of entrepreneurship ​32:10 - The joy of improving customers' lives ​34:02 - Optimizing marketing strategies with data ​39:12 - Managing cash flow for long-term planning ​41:14 - Challened of inventory management and cash allocation ​45:05 - Pandemic's impact on business growth ​46:22 - Building brand value ​51:04 - Balancing short-term and long-term marketing strategies ​56:05 - Focusing on consistent performance over spikes ​59:45 - Fixed costs as a percentage of total revenue Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah -   / obviceo   Ash Melwani -   / ashvinmelwani   Chew On This -   / chewonthisdtc