We Ran 20 Tests - These Increased Profit the Most...

💰 Intelligems - The Ultimate Profit Optimization Tool🔗 https://www.intelligems.io/ In this special episode of Chew On CRO, featuring Drew from Intelligems, Ash and Drew discuss powerful results from a series of tests focused on boosting profit for e-commerce websites through conversion rate optimization (CRO). They highlight the importance of profit per visitor as a key metric and explore various CRO strategies, including risk reversal, social proof, navigation, value proposition highlighting, landing pages, personalization, iterative page launches, price optimization, and cart optimization. 💡 Focus on profit per visitor rather than just conversion rate to maximize your returns. 📈 Boost conversion rate by addressing customer concerns, providing clear value propositions, and simplifying navigation. 🛍️ Increase AOV by offering upsells, bundles, and quantity selectors, as well as leveraging free shipping thresholds strategically. 💰 Utilize price anchoring and charm pricing to encourage higher purchase values without sacrificing conversion rate. 🚀 Test landing pages for both acquisition and retention to reach new and existing customers effectively. 0:00 - Intro ​2:15 - Focus on profit per visitor for maximum profit ​5:06 - Conversion rate, AOV, and profit​ 6:24 - Increase conversion rate by addressing customer concerns​ 7:35 - Risk reversal strategies for better conversion​ 9:47 - Using videos to boost conversion​ 10:05 - Highlighting USPs below the buy box ​13:16 - Simplifying options and improving visibility ​16:39 - Using icons and clearer messaging ​23:36 - Personalization in linear funnels​ 24:25 - Testing different offers for different traffic sources​ 26:05 - Implementing a more compact buy box with clear options and reviews​ 27:23 - Highlighting value propositions on product pages​ 29:03 - Testing different page designs and messaging​ 31:01 - A/B testing for the most effective design and messaging​ 32:06 - Pricing strategies like charm pricing and discounts​ 36:10 - Offering multiple quantities or volume discounts​ 39:03 - Simplifying the checkout process ​46:01 - Implementing upsells in the cart and tiered discounts​ 46:53 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc