#32 Mastering Chinese social media marketing with Arnaud Frattini

Arnaud is originally from France and has been working in China for 5 years. He started his career in Chinese social media marketing very early and has experienced both the social aspects of working in Chinese teams but also the professional aspect of designing localised marketing campaigns across many popular social media platforms. In this episode he shares his insights on how foreigners can succeed in this tricky market with the right skills and attitude: Creativity, Critical Thinking & Hard Work. This is what you'll learn: How to learn social media marketing Must know trends in Chinese social media Beside the obvious WeChat - what else is important? Working in Chinese teams: How to behave? Designing marketing campaigns across cultures Necessary skills to compete with local talent Connect with Arnaud on LinkedIn: https://www.linkedin.com/in/arnaud-frattini-china-marketing-socialmedia/