#39 Our first native Chinese guest's view on flexpats, foreign brands and marketing

Miro Li is a native Chinese and has been living in Hong Kong for a decade, now living in Shenzhen. In 2017, Miro founded Double V., a consulting company helping overseas brands enter the China market. In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for foreign industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing. In this episode, Miro shares her native Chinese perspective on foreign brands trying to enter the Chinese market a well as foreigners trying to work in China. This is what you'll learn: Misconceptions foreign brands have when entering China Where flexpats can add the most value Why China’s generation Z is the key for your branding Why China is not one whole market Foreigner vs. Returned Oversea Chinese  How to immerse yourself in Chinese culture Connect with Miro on LinkedIn: https://www.linkedin.com/in/miroli/