#42 Using Sinology for China Marketing with Giada Sannazzaro

Giada is originally from Italy and has studied Chinese language and the economic and cultural dynamics of contemporary China. During an internship in Beijing, at one of the leading foreign-owned WeChat agencies, she has learned all the basics to jump-start her career in China related marketing. The Corona-Crisis has forced her to move back to Italy but she seized the opportunity to help an Italien company enter the Chinese market. In this episode she shares her experiences in China and what you can expect if you decide to follow a similar career path. This is what you'll learn: Working with China from abroad Internship in China vs. Italy Insights in Chinese marketing practices Getting familiar with Chinese business & culture Studying Mandarin as a life-long task Connect with Giada on LinkedIn: https://www.linkedin.com/in/giada-sannazzaro-小玉-793080154/